RebrandAarki is now RZR
One system to grow
and retain
your customers.
RZR connects mobile user acquisition, retargeting, and connected TV into one platform. What you learn on one channel changes how you bid on the other two.
- 3
- Channels, one model family
- 1
- Learning system: Encore
- ∞
- Signals compounding daily
Scaling the world’s most ambitious brands across gaming, fintech, e-commerce and streaming
Independently recognized
Ranked by the industry’s independent indexes.
Placements earned as Aarki, now RZR, across the AppsFlyer Performance Index, Singular ROI Index, and AdExchanger Programmatic Power Players.
#1
Gaming, All Categories, North America
AppsFlyer Performance Index (Android Remarketing)
#3
Casual Gaming, Global
AppsFlyer Performance Index (Android Remarketing)
#3
Casino Gaming, Europe
AppsFlyer Performance Index (Android Remarketing)
Ranked
Return on ad spend, multiple categories
Singular ROI Index
One connected intelligence system
Most platforms optimize a channel.
RZR optimizes the customer.
Some went CTV-only. Some went e-commerce-only. Some just changed their domain name. RZR runs UA, retargeting, and CTV through the same learning system, so a signal from one channel sharpens every decision in the other two.
The platform
Retention-led growth
across every channel.
Connected TV
Connect TV impressions to mobile outcomes with deterministic targeting that drives results, not just reach.
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User Acquisition
Predict which users will drive long-term value before you bid, then optimize for retention from day one.
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Retargeting
Re-engage lapsed users with the highest probability to return, spend and stay active.
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Encore
Encore is RZR's proprietary AI-supervised machine learning platform. It powers bid decisions across mobile UA, retargeting, and CTV, predicting user value at impression and learning continuously from the data.
Learn moreCross-screen intelligence
The customer moves across screens.
So should your growth engine.
RZR follows one customer from a mobile install, to a re-engagement, to a living-room impression. Most platforms keep those moments in separate silos; we don’t. That means fewer wasted impressions and performance that builds instead of resetting on every screen.
- One identity, every screen
- The same customer is understood across mobile and the living room, not treated as three separate strangers.
- One value model
- Every touchpoint is scored against the same long-term-value bar. A CTV impression has to earn its keep just like a mobile install does.
- One budget, optimized
- Spend flows to the screen and moment most likely to produce a retained customer, wherever that happens to be.
The engine underneath
Meet Encore.
Encore is RZR’s proprietary AI-supervised machine learning platform. It’s the DSP intelligence behind every bid across mobile UA, retargeting and connected TV, predicting user value at impression and learning from every campaign it runs.
Talk to us about EncorePredict at impression
Scores a user's likely long-term value before the bid goes out, not after you've already paid for the install.
One model family, every channel
Powers bid decisions across UA, retargeting and CTV, so each channel is judged on the same value signal.
Learn continuously
Retention, repeat purchases, churn: every outcome flows back into the model, sharpening the next prediction automatically.
Compounds over time
Built on supervised AI and deep neural networks; an improvement in one channel strengthens every other.
How the loop works
Predict. Decide. Learn. Repeat.
Before a bid goes out, Encore scores the odds that a given user will install, convert, return, and keep spending. It draws on signals from every channel RZR runs, not just the one being bid on.
That prediction sets the bid. High-value users get aggressive bids, low-value inventory gets passed on, and budget moves toward the placements most likely to produce long-term customers rather than cheap installs.
Retention, repeat purchases, re-engagement, churn: every outcome flows back in and the models update. A retargeting win teaches acquisition who to chase. A CTV exposure teaches mobile what to value.
Solutions by industry
Built for the teams growing across screens.
Performance and growth teams at mobile-first businesses use RZR to replace siloed tools with one system that learns across every channel they run.
Mobile Gaming
Scale installs and in-app value across casual, casino, midcore, and social: the verticals RZR is ranked in independently.
Fintech
Move past cheap installs to funded, active, retained accounts by predicting who becomes a durable customer.
E-commerce
Acquire first-time buyers and win back lapsed shoppers, optimizing toward repeat purchase, not just the click.
Streaming
Turn living-room reach and mobile signups into subscribers who stay active season after season.
Marketplaces
Balance both sides of demand with growth that compounds across acquisition and re-engagement.
Emerging apps
Give lean growth teams enterprise-grade intelligence without stitching together single-channel point tools.
Proof, not promises
Results from the brands defining their categories.
Partnership
RZR × LG Ad Solutions
A performance CTV solution for gaming, bringing living-room reach into the same measurable, outcomes-based system that runs mobile UA and retargeting.
The rebrand from Aarki to RZR signals a shift from siloed channels to one connected, cross-screen performance platform.
Insights & press
Perspective on cross-screen performance.
Frequently asked
Channels compete for budget. Customers don’t care which one gets credit.
The questions performance teams ask before consolidating user acquisition, retargeting and CTV into one system.
- Why one platform instead of separate tools for UA, retargeting, and CTV?
- Point solutions optimize in isolation. A UA tool never learns from a retargeting win, and a CTV buy rarely informs a mobile bid. RZR runs all three through Encore, one learning system, so what you learn in one place sharpens every decision everywhere else.
- How is RZR different from a single-channel DSP?
- Most DSPs are built to win one auction at a time. RZR is built to grow and retain one customer over time, connecting acquisition, re-engagement, and living-room reach so spend builds instead of resetting channel by channel.
- What does Encore actually predict?
- Encore predicts a user's value at the moment of impression, before you bid, and keeps refining that prediction as new outcomes arrive. Budget shifts toward the users most likely to convert, retain, and spend.
- Does adding CTV mean losing mobile performance?
- No. CTV runs through the same Encore models as UA and retargeting, so a living-room impression is judged against the same long-term-value bar as a mobile install, not measured on reach alone.
- Who is RZR built for?
- Performance and growth teams at mobile-first businesses (gaming, fintech, e-commerce, streaming, marketplaces) who are scaling paid growth across more than one channel and are tired of managing it in silos.
Ready for impact?
See how a unified growth system compounds performance.
From first impression to long-term value, across user acquisition, retargeting and connected TV. Talk to the team building it.